Thread:Plover-Y/@comment-24592369-20160808165448/@comment-25331127-20160811143425

I think it's translated via pronunciation:

美: Mel,

最: cher,

時: s,

while the Chinese characters are literally translated as:

美: Beauty,

最: Most,

時: Time,

which doesn't sound like a phrase or anything. Thus I believe it's the name of the company.